Loyalty Passport mobile apps allow craft creators to thrive, whether it’s a winery, distillery, brewery or other craft product


Cheers from distilleries to vineyards to breweries

From Texas to Rhode Island to Maryland and Colorado, including the farmyard vineyards of Connecticut to the taste of Novia Scotia; Daruma Tech ensures economic growth

The biggest difference between local explorers and paper passports is the ability to stay up to date as businesses are added and to recognize that the majority of business comes from tourists and out-of-town visitors »

—Rick Griswold; DarumaTech Director

BOCA RATON, FL, USA, June 14, 2022 /EINPresswire.com/ — When the COVID pandemic forced wineries, distilleries and craft breweries to close their tasting rooms, craft beverage guilds and associations across countries have turned to Daruma Tech’s award-winning mobile passport apps as a creative way to promote takeaway sales and keep member businesses afloat. And thanks to the ability of apps to keep local craft beverage makers and their customers connected, organizations using apps have not only survived, but thrived.

The apps, customized for each guild or association, are digitally enhanced versions of paper passport programs. Like their traditional counterparts, they incentivize users to shop and explore locally by allowing them to earn points for prizes by visiting and checking in to participating wineries, distilleries, breweries or other locations. Unlike paper passports, however, they also allow participating guilds or associations and businesses to send users notifications about upcoming promotions and allow users to see tasting room hours and offers right on their phone.

But the apps’ biggest advantage over paper passports is that they can be updated instantly and seamlessly as the organization and number of participating businesses grows, said Gary Richardson, executive director of the Rhode Island Brewers Guild. “The biggest difference between the Local Explorers app and paper passports is the ability to stay up to date as we add new businesses.” he said. “In my four years, we have doubled the number of breweries and we continue to grow. With the paper passport, we had to wait until we ran out before printing more. There was sometimes a wait of six months or a year before running out, and that delayed new brewers, who are the ones who need the promotion the most.

While the Rhode Island Brewery Passport app was in the planning stages before COVID, it launched in 2020 at the height of the pandemic. But that hasn’t stopped craft beer enthusiasts in Rhode Island and neighboring states from embracing the app. Richardson said the app had about 5,000 downloads, a jump from the 1,200 downloads when the app was first released. And so far, he added, around 100 power users have won prizes – ranging from hats to curated beer collections – for checking in at all participating breweries.

The Texas Brewery Guild also launched its Texas Brewery Passport app in the wake of the pandemic. While the guild initially envisioned the app as a cost-effective way to attract visitors to members’ tasting rooms, they quickly recognized the app’s potential to help breweries stay afloat through take-out sales. . The guild’s predictions came true: Bustle-crazed Texans used the app to plan socially-distanced road trips to explore breweries across the state, even if that meant buying beer at take away and drink elsewhere. “We’ve heard from several people during the pandemic, who have really taken the opposite route to get out and visit as many breweries as possible and take road trips to different parts of the state that they’ve never been to before. . So it’s been fun,” said Caroline Wallace, executive director of the Texas Brewery Guild.

Today, Wallace said, the app has become a hit with state residents and tourists. “It really worked. I have over 11,000 active downloads or so now,” she said. She added that 229 breweries from all over Texas currently participate in the app, and they’ve already had one user visit and check in with them, along with a dozen others who’ve reached the top tier of users. the app. , visiting breweries throughout the state. “That’s no small feat in a state the size of Texas,” she said.

Brewers aren’t the only companies benefiting from the apps. In Maryland, agricultural trade group Grow & Fortify has integrated three separate passport programs — for craft beer, wine and spirits — into its popular Maryland Craft Beverages app. This format has proven to be a hit not only with users and producers (about two dozen passport awards at various levels have been shipped since the app was launched last year), but also with tourism promoters. regions,” said Jim Bauckman, director of communications for Grow & Fortify. . He added that the app has been recognized by the Maryland Tourism Coalition with its Best New Major Marketing Project or Event of 2021 award. same roof,” he said.

Post-pandemic, guilds and business groups like Grow & Fortify are using their apps to promote in-person events like festivals. “During Maryland Wine Month, we had a few producers who offered app-specific promotions,” Bauckman said. “So check in during Maryland Wine Month and you’ll receive a contest entry to win a free guided winemaker tasting or things like that.”

Other craft producers have also adopted the app as a cost-effective way to raise their public profile and reach more customers. For the Colorado Distillers Guild (CDG), the app was a natural evolution of their original Spirits Trail paper map. According to CDG Treasurer Lee Wood, “Not only does CDG want to capture local business, but we recognize that the majority of our business comes from visitors, tourists and out-of-town visitors and we want to capture those business as well.”

“Brewers appreciate the app because it’s not a giveaway,” said Gary Richardson. “A lot of our events, like the Newport Beer Fest, involve breweries giving away or selling at low prices. We are mindful not to overstate programs that require brewers to donate. And in Texas, the app not only brought in new customers, but even prompted a few breweries to join the guild. “We had a few new members because of the app because customers came in and asked why they weren’t in the app,” Wallace said. “So that’s been great.”

For more information, contact Rick Griswold at 561-990-1625.

Rick Griswold
Daruma Technology
+1 561-990-1625
write to us here

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